The benefits of pursuing this venture include decreased shipping costs since the retailer they distribute to will be responsible for getting the product to consumers, increased inventory turnover and MMC will be a brand that consumers associate with high quality and is praised due to its location within reputable coffee shops. Since they are new to the coffee business, the negotiation process may become a disadvantage for them as buyers may try to control the entire process, causing MMC to lose potential profits. Coffee shops have high bargaining power, which makes it difficult to satisfy all your needs in the process. The costs associated with these negotiations can become significant and make possible deals that are not as profitable as simply keeping the business in its location. Conclusion The best and efficient option for MMC is to use the second alternative; purchasing a new coffee roaster. The higher level of productivity allows them to satisfy all the requests they receive from their customers, increasing their overall income. Weighing the advantages and disadvantages of all three alternatives, this gives MMC the greatest opportunity to get to the finish line and purchase the ranch. The increased production also benefits the monks, making their devotion time not a burden on the company. A new one