Topic > Product Return Factors - 1835

Generally, as impulse buying is generally considered to be an undesirable and unplanned behavior (Hausman, 2000; Rook and Fisher, 1995). Furthermore, when users navigate website or platform content on a mobile device, the greater the degree of attentional involvement, the more enjoyment the user will experience (Hoffman and Novak, 1996). And the more pleasure consumers experience on the Internet, the more likely they are to engage in making a purchase decision impulsively (Moon and Kim, 2001; Keeney, 1999; Wu and Ye, 2013). Due to lack of careful consideration before making a purchase, impulsive buying can lead to regret, over 80% of respondents reported negative experiences as a result of impulsive buying, including financial problems, disappointment with products, sense of someone else's guilt and disapproval (Rock 1987). The established view from the above context is that, using mobile devices; Consumers' impulsive purchasing behavior can have a positive influence on product return rates. Therefore, the following hypothesis is