The introduction of the Mercedes M-Class was designed to help increase sales, as well as attract the current generation of young adults. A key factor in Mercedes' decision to undertake foreign direct investment in the United States rather than continue assembly in Germany is the reduction in labor costs by about 50% compared to Germany. With this reduction, the opportunity cost would also decrease, allowing the company to better meet the needs and desires of consumers, as well as attract a younger market and increase sales by investing in