Export-Based StrategyThe term export can be defined as a means of shipping goods and services from a port in a country, also known as selling goods from a country to other countries or other markets abroad. Export strategy is the way in which a company establishes its own operational rules in the export sector helping it to achieve its objectives. With an export strategy a company will be able to clearly define the raw materials, finances and personnel to help it achieve its goals. It helps a company provide quality services to new and old customers, while also helping to deal with service providers. The company will emerge as well organized with clear objectives and strategies to achieve the goals. (Foley, J.F. 2004:22). In case a company wants to succeed in its export business, the following needs to be considered. A company's objectives are in harmony with the export business and what the company wants to achieve from exporting. The key business resources, such as financial capacity of production, management and personnel, that the export process will need. The final factor a business should consider is whether the cost incurred in the business will yield the required or valid profits/benefits. If a company has set its own goals, the following should be examined. Which countries are their target market and who are the consumers and how or what marketing strategy they should use to reach the consumers. The company needs to know which products are best for its chosen customers, and if the need to make changes arises, the company should be ready for it. The other thing they should consider is the import regulations in their country, market and global rules they should also focus on the competition involved looking at... middle of paper... the market and the lack of an all-business plan comprehensive that covers all aspects. According to what the company discussed, it will be very easy to achieve the goals and be one of the successful companies in the country and the world. References Adams, R., & Adams, T. (2003). Start your own import/export business: your step-by-step guide to success. Irvine, CA: Entrepreneur Press.Foley, J.F. (2004). The global entrepreneur: taking your business internationally. United States?: Jamric Press International.Loos, N. (2006). Creating value in leveraged buyouts: Analysis of the factors that determine the performance of private equity investments. Wiesbaden: Deutscher Universitäts Verlag.Woodward, D. (2001). The next crisis?: Direct and equity investments in developing countries. London: Zed Books.Woznick, A. and United States (2000). A basic guide to exporting. Novato, CA: World Trade Press.