No McDonald's didn't do a good job with their Spiderman toys “For Girls”, is a blog written by Emily Asher-Perrin. It presents ideas about how to target advertising to appeal to different genders and about stereotypes of society's expectations of girls being unfair. Through the use of persuasive devices such as colloquial language, rhetorical questions, italics, and repetition, the audience is able to respond in an accepting manner, agreeing with the ideas that Asher-Perrin raises in the text.Mc. Donald's recently launched a toy line, featuring Spiderman toys for girls and boys, recognizing that girls like hero boys too. The advertising of these toys to target a specific gender is evident as the girls' toys are all pink and purple, typical colors that are intended to attract girls. “Why are all girls' toys pink and purple?” The use of a rhetorical question manipulates the audience into responding by causing them to rethink what is being asked and agree with the obvious answer or disagree with something that clearly should be agreed upon. In the boys' toys section, see i...
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