Over the past three decades, the family structure in Hong Kong has changed as more and more families have become receptive to different social values. The traditional family structure in Hong Kong involves marrying, having children and supporting older generations. In the past, there was no such thing as divorce, involvement outside of marital matters, or involvement in same-sex relationships. However, with changing social values, there has been an openness to divorce, remarriage, premarital sex, childlessness, and a trend toward diminishing traditional gender roles (Chow, Lum, NWS, & TYS) . Seeing this change, the typical size of the extended family has decreased; and there has been a growth in the nuclear family structure consisting of: single-parent families, dual-income families, childless families, step-parent families, as well as support for older generations through external housing assistance. Studies have shown that households have become smaller from 4.2 persons per household in 1976 to 3 persons per household (HK Census and Statistical Department, 2007) (Chow, Lum, NWS, and TYS). A study conducted by the University of Hong Kong established that people find the nuclear family structure ideal. 86% of people consider a family without children to be ideal, 69% agree with the ideal structure of a couple and children. 33% of people also agree that the traditional three-generation structure involves being a married couple, having children, and supporting your parents (Chow, Lum, NWS, and TYS). Culturally the norm of respecting and honoring the "face" is an important aspect of their social values. It is typical of Hong Kong culture to provide a quality “face”, this is interpreted as “an intangible quality that reflects a person's reputation and dignity... middle of paper... associates are often long and boring as every detail is carefully examined and analyzed. Foreigners should be aware that aggression and impatience are unacceptable in Hong Kong business culture and will cause you to lose “face”. In decision making, group consensus is the norm, but the head of the company will have the final say. In Asian culture it is customary to offer small gifts as an act of sincerity. Chinese people give gifts to mark their respect or express friendship. Gifts can also symbolize hope for future collaboration or show your appreciation for a favor granted. Many gifts are given to celebrate the Chinese New Year (“Santandertrade.com”). If a gift or object is presented or received, both hands should be extended. For example: if you are providing your business card, you must do so with both hands and with the information facing the recipient.