USA TODAY nutrition and fitness reporter Nanci Hellmich, in essay written May 23, 2013, "More Physical Education, Activity Programs Needed in Schools" , emphasizes the importance of mandating at least sixty minutes a day of dynamic physical activity in schools across the United States. Hellmich uses the rhetorical appeals of logos, pathos, and ethos to accentuate the beneficial role that daily physical activity in schools can have on a child's overall development, health, and cognitive functioning. Adopt a compelling tone to convey to state legislators, departments of education, parents, educators, students, and those interested in health and fitness the impact schools can have on rising childhood obesity rates by taking a Free hour every day. to focus on student health and fitness. Nanci Hellmich has been writing about diet, nutrition and fitness for USA TODAY for thirty years. In recent years, he has received three media awards from the Dietetic Association and the American Society of Nutrition, as well as a prestigious award for his excellence in reporting on chronic disease prevention, from the Centers for Disease Control and Prevention (USA TODAY). USA TODAY's primary focus in recent years has been to provide its readers with the latest innovative research and trends, specifically covering the obesity epidemic and the impact it has had nationwide. Hellmich based his essay in response to a national report published by the Institute of Medicine (IOM). The IOM is an independent, non-profit organization that uses research and evidence-based information to provide every sector of society with advice to improve overall health (About the IOM - Institute of Medicine..... . half of the document .....organization. Whenever the writer makes a statement, he is sure to support it with a direct quote or fact taken directly from the report providing is factual, not just his personal opinion. Hellmich uses very little, if any, pathos in his writing. Since this was more of a fact-based essay, he is unable to appeal to the reader's emotions at the beginning of his essay, states his position on this issue, but chooses to provide facts and figures supported by a credible report rather than basing the essay on opinions. In some statements, he may appeal to the emotions of the audience. childhood obesity rates and the possible future that could follow for these children. For parents, this may be eye-opening and worrying.