Kilbourne, Jeane. “Killing Us Softly 4.” TruTube. TruTube. 2010. Network. May 13, 2014. In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertising on women. Kilbourne shares insights gained throughout his career and highlights the prevalence of advertising and advertising's emphasis on an unattainable ideal image. In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertising on women's body image. She states that "we are exposed to 3000 advertisements every day" (Kilbourne). Many years ago, Kilbourne began to notice a pattern in which all advertisements represented what society thinks a woman should look like. While some may think they are not influenced by advertising, they certainly are. Jean Kilbourne states that “only 8% of an advertisement's message is recycled by the conscious mind. The rest is worked on and reworked deep in the recesses of the brain” (qtd. In Killing Us Softly 4). Kilbourne stated that these images are continually repeated, giving the perception that a person should look this way. She also states that when faced with photos representing the media's vision of "ideal beauty" we are sold "concepts of love and sexuality, success and perhaps most importantly, [the concept] of normality" (Killing Us Softly 4). . Kilbourne also explained that the idea of ​​"ideal beauty" is one of complete flawlessness which is unattainable. She believes that "ideal beauty" is unattainable because people depicted as "ideal beauty" do not truly resemble those in real life. Their photos are constantly edited until the media is satisfied with the unattainable image. Kilbourne also states that women are depicted as objects in the advertisements. Kilbourne and...... middle of paper ...... of media images about women at risk of body image disorders: three targeted interventions are directly related to Marge Piercy's “Barbie Doll”. Similarly in “Barbie Doll,” the character encounters media beauty standards, but through her peers. The character is similar to the women in the control group. The character is similar because she and women were not shown that the media's beauty ideal was unattainable. So when the character found that she couldn't meet the media's standards, it caused her to have more body image disturbance. This body image disturbance causes the character to “cut off his nose and legs/and offer them/” (lines 17-18). This source was very difficult to follow. The source skipped a lot. This source was not at all easy to find. On the bright side, since I found it in the Palo Alto databases, it was ready to be cited.