Summary With the rapid development of the Internet, a new crowdsourcing business model is emerging. This is a research on the demand for development of organizations through the Internet. Businesses could search for solutions through it with the help of numerous solvers. The crowdsourcing platform is an intermediary that provides a place for searchers to ask for help from solvers. This report will mainly discuss the target market of crowdsourcing platforms and demonstrate the value proposition provided to solvers and searchers. Then the report provides an illustration of Zhihui Island, which is a design competition crowdsourcing platform, and analyzes it using the business model canvas. At the end, opportunities and threats are stated. Introduction Crowdsourcing is a terminology proposed by Jeff Howe, a journalist of Wired Magazine in 2006. It means that organizations or institutions outsource their work tasks performed in the past by staff to an unspecified mass network. (usually on a large scale) voluntarily (Howe, 2006). Through the network, organizations investigate and examine product development requirements starting from customers' actual usage experience. Usually, crowdsourcing tasks are undertaken by individuals, however, when involving in tasks that require the collaboration of multiple people, crowdsourcing could also be accomplished by open source individuals (Brabham, 2009). The crowdsourcing platform is a place where organizations or groups can use it to hold a test, search for a recent news focus, and so on. It is used to describe a new business model in which organizations use the Internet to assign jobs, find creativity, or resolve technical issues. There are different types of outsourcing platforms in the world. This report will provide an analysis of various types of c...... middle of the paper ...... platforms are discussed. References:1. Brabham, D.C. (2008), Crowdsourcing as a model for problem solving, introduction and cases, Convergence: the international journal of research on new media technologies, 14(1), 75-90.2. Howe, J. (2006), The rise of crowdsourcing, Wired magazine, 14(6), 1-4.3. Brabham, D.C. (2009), Crowdsourcing the public participation process for planning projects, Planning Theory, 8(3), 242-262.4. Poetz, M.K. and Schreier, M. (2012), The value of crowdsourcing: can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256.5. Vukovic M. (2009, July), Crowdsourcing for business, In Services-I, 2009 World Conference on (pp. 686-692), IEEE.6. Whitla, P. (2009), Crowdsourcing and its application in marketing activities, Contemporary Management Research, 5(1).
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