A product made today will not last long, deliberately. Most products are designed in such a way that they die or fail after certain months and most of them are irreparable or cost almost the same as the product to repair. There will be a new and better product available for you to purchase. For these reasons we consumers tend to buy more products. This is called “planned obsolescence”, what is planned obsolescence? Basically it is a business strategy where a product is planned and built in such a way that it creates problems for the user. This is because in the future the consumer will feel the need to purchase new products from the manufacturer again. Most manufacturing companies use planned obsolescence to increase their profits and to ensure that consumers consistently purchase only their products. For example; Apple, almost all of its products are obsolete. Every year the new Apple iPhone comes out, the new one will bring a little difference and a little increase in performance. The iPhone 5 came out on September 21, 2012, before people had the iPhone 4s. After the release of the iPhone 5, an operating system update to the previous iPhone line was also released, which caused problems. “The new operating system (iOS 7) rolled out to existing users made older models unbearably slow. Apple phone batteries, which have a finite number of charges, have been drained by the new software. [1] Not just Apple, almost all electronic companies do this. It's as if products are developed with a time bomb chip installed inside them, so that they start slowing down when a new model comes out. In the old days the main goal of manufacturing companies was to produce the most reliable, high-quality and durable product...... middle of paper....... The process of recycling products with dangerous components has a great challenge within them, which will ultimately force manufacturers to design products that are environmentally friendly and more sustainable. Works Cited1. Rampell, Catherine. “Breaking the Apple Trap.” The New York Times. The New York Times, November 2, 2013. Web. April 4, 2014.2. “Following the Trail of Toxic E-Waste.” CBSNews. CBS Interactive and Web. 04 April 2014.3. “Green Chemistry vs. Toxic Technology.” Electronics Take-Back Coalition. TakeBack Coalition and Web. 04 April 2014.4. R. Chepesiuk, “Where the Chips Fall: Environmental Health in the Semiconductor Industry.” Environmental Health Perspectives 107 (1999): 452-457. Electronic book. 04 April 2014.5. "Global Mobile Statistics 2012 Part A: Mobile Subscribers; Cellphone Market Share; Mobile Operators". Mobithinking. 2012-08-09. Network. 04 April. 2014.