Communications and Media.Micro-blogging in ChinaThe media and communications community departments are rapidly growing and improving the quality of services provided. This growth is largely attributed to technological developments and advancements. In this article we try to establish whether technological changes have had any impact on people. We base our study on whether the use of micro-blogging (Weibo) has influenced the way Chinese citizens use old media and how Weibo and its users have influenced the reporting of news events in China since born in 2009. The emergence and rapid rise of digital devices has had a significant impact on the communications industry in China and the world at large. It has influenced the way Chinese people entertain themselves, purchase goods, and associate with others. This is facilitated by the fact that many people can easily access the Internet at affordable costs. In 2009, China ranked first in the world for blogging usage, while Sina Weibo is the largest microblogging site with people using more than 87% of their time on it (Wenxin 2011). Sina Weibo was born to fill this space. left in the media when the use of Twitter was stopped by China's governing body in 2009. It started its operations in August 2009 compared to other social sites such as Tencent, Sohu and NetEase which came into existence in 2010. I Sina Weibo's services are similar to those offered by Twitter and its popularity is linked to the fact that many high-profile individuals use it. It allows people to express themselves without any restrictions, although it is sometimes monitored by the government on what to broadcast to viewers, but it is still preferred by many. The paper seeks to establish... half of the paper... ...professionalism and ethics. References Bandurski, D. 2009. Why China's charm offensive will stop. Far East Economic Review. 36-39.Granju, K. 2008. Blogging from inside the newsroom of a television station. Nieman Reports 62, n.4Jian, M. 2008. China's secret pain. New Statesman, 4 August 24-25. Melinda Liu. 2009. The Record Straight Blog. Newsweek, March 9. Wenxin, F. 2011. A copy of Twitter gets China talking. Business Week.ReferencesBandurski, D. 2009. Why China's charm offensive will stop. Far East Economic Review. 36-39.Granju, K. 2008. Blogging from inside the newsroom of a television station. Nieman Reports 62, n.4Jian, M. 2008. China's secret pain. New Statesman, 4 August 24-25. Melinda Liu. 2009. The Record Straight Blog. Newsweek, March 9. Wenxin, F. 2011. A copy of Twitter gets China talking. Working week.