Once a great leader of the United States, transcending all before and after his tenure, sixteenth in line of some of the world's best, Abraham Lincoln is a man who people look and aspire to become. His face is printed on every penny and every five-dollar bill that circulates in this nation and around the world. Honest Abe, as he is known by some for his great deeds of chivalry while running a country store. He once realized he had taken too much change from a woman earlier in the day and instead of simply pocketing the excess he closed the shop and walked a long way to return the amount (Brooks). His bearded physique is destined to remain imprinted in the mind of every American bringing thoughts of patriotism and freedom. Lincoln, in the photos you can see that he has an exceptionally long nose. At least that's how a sniffer's proboscis is depicted on the face in one of these Snickers ads. Yes, Honest Abe, to bring in business he was modified to have a nose that resembles Pinocchio's. This elongated snout serves a purpose along with the clever techniques that Snickers uses to attract their audience, getting them to purchase their product. This advertisement after analysis records several effective strategies with the use of pathos, kairos, appearance and layout. The Greeks understood the importance and benefits of pathos in rhetoric to win arguments. The Mars Corporation appears to be following the path of the Greeks, using pathos in this Snickers ad to convince its audience to buy their product. The key to pathos is to trigger an emotion. With this particular ad the emotion is humor; having Lincoln's turned-up nose means getting a laugh or a smile from the observer of......middle of paper......2014. Network. March 24, 2014.PEOPLE. "Browse issues by date." Browse all 2014 issues: People.com. Np, 2014. Web. March 25, 2014."PEOPLE.com Media Kit | Audience: Demographics." Media Kit PEOPLE.com | Audience: Demographics. Np, 2006. Web. March 24, 2014. Rayner, Keith, Brett Miller, and Caren M. Rotello. “Eye Movements When Viewing Print Advertising: The Viewer's Lens Matters.” Applied Cognitive Psychology 22.5 (2008): 697-707. Premier of academic research. Network. March 24, 2014.Snickers. People February 24, 2014: 65. Print.Taube, Aaron. “5 fascinating brain tricks publishers use to get you to see their ads.” Company interior. Business Insider, Inc, September 17, 2013. Web. March 24, 2014. Wright, Peggy. “High School Senior Sues Parents Over College Tuition.” United States today. Gannett, March 3, 2014. Web. March 23. 2014.