Poon (1993) described in his book how technology has helped solve the problems of the hospitality and tourism industry in recent decades. He defines information and communication technology as a collective expression given to the latest developments in mechanism (computer and communication technologies) and modality (electrical) used for acquisition, processing, investigation, l storage, retrieval and use of information. 2003) Purchasing Systems Solutions (2004) describes how technology can help in purchasing and inventory management. A main element of a hotel's inventory is the number of rooms available. Although the rooms are fixed, computer technology can help maximize the use of this inventory item. Customer Relationship Management Solutions (2005) discussed how information technology can assist in the collection and use of guest data to be used to personalize guests' hotel stay. By personalizing the service, the guest feels "special" and is more likely to return to the same hotel, thus helping to maximize revenue on the inventory asset (the room)...
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