OBJECTIVEPrimary objective1. To know the level of satisfaction of customers of private sector insurance companies.2. To discover the service factors that have the greatest impact on customer satisfaction. RESEARCH METHODOLOGYResearch Methodology:-1. Hypothesis:-(a) Time Performance and Effort.Ho: There is no significant difference in Customer satisfaction on performance in terms of time and effort in meeting delivery expectations.H1: There is a significant difference in Customer Satisfaction on performance in terms of time and effort in meeting delivery expectations. (b) Reliability in performing the promised services.Ho: There is no significant difference between the reliability of the insurance company in performing the promised services.H1:- There is difference between the reliability of the insurance company in performing of the promised services services.2. Research Design: Descriptive research is used because descriptive studies contain a large volume of market research. The main objective is to provide a correct picture of some aspects of the market context. The goal of this research is to define the data and characteristics of what is being studied. This research is used to study frequencies and other statistical calculations. This research is highly true; does not pick up any false claims behind a situation. Research is basically done when a researcher wants to gain a better understanding of a topic.3. Sample Design: Sampling Method: Convenience sampling is used which refers to the data drained for the convenience of the researcher.4. Target Population: -The target populations for this research... halfway through the document... will receive great service in perfect time. If the above study can create a real change in the service industry without any large investment or instant change in organizational policies, it will encourage a massive change in customers' perception towards their insurance company. In conclusion, the Operation of Customer Delight model in the insurance industry will create a wow experience in the minds of consumers and their perception towards insurance services will also be improved. The above research only includes the study of pleasure factors of the insurance industry, however, it is not limited to just a single industry, but can be implemented in any industry where customer communication and services are at the peak level and where a smile or a positive incident from the service provider can create joy in the attention of the customers.