Consumer psychology is "the study of individuals, groups, or organizations and the processes they use to select, protect, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society." (L.Perner, Ph.D, 2010) This particular examination is the study of how specialists evaluate the way all individuals decide on the purchasing decision making process. How they choose, block and position their products, services and agreements. Consumer behavior and communication go hand in hand with consumer psychology; this type of psychological research describes your individuality. Consumer psychology researchers focus on the behavior of purchasing trends, how consumers are influenced by society, and how they can influence decisions through the use of marketing communication. This type of psychology has a great advantage for organizations. In today's generation, organizations can now analyze behavior through the use of social media; they can track behavior by reviewing feedback and analyzing online shopping habits. With online research and development, organizations can retrieve essential material from existing customers and track competitor customers and their behavior. Researchers who examine consumer psychology understand behavior through the information they retrieve; the more they know about individuals' habits, the better they are able to predict their behavior. What leverages awareness and attitude also influences behavior. When organizations focus on individuals and how they think, believe, feel and perceive products, they expose what distinguishes their products and/or services in the minds of consumers. Understanding how ... middle of paper ... lp advertisers create content that crosses sensory boundaries and this will help overcome internal communication barriers. Without understanding this type of psychology, it would be difficult to have an idea of ​​how the organization should communicate or at least create content for its target audience. By examining how individuals think, feel, believe and pursue marketing communications strategies it would be easy to create and follow. Organizations should establish rules and procedures to support and protect marketing communications. Once they know who they are targeting, they can decide how to communicate with them to execute their plan. When engaged consumers are attracted to the product because of how it makes them feel and look, they will attract others who will want to experience the same (Olenski, S.. (2013).