Contents1. How Burger King will deliver value to its customers……………….……22. Burger King's marketing orientation…………………..……….3. The decision-making process……………..…………………..4. The marketing environment…………………..……….4.1 The micro and market environment: Burger King………… …………4.2 Macro environment: Burger King……………..… …….5. References……………………………..Question 1How Burger King will provide value to their customers.Burger King provides value to their customers through their products, pricing and positioning and promotion strategies - (“BK does not only promises value, but actually delivers value"). Burger King has been around for 60 years and is growing rapidly in many other countries. Burger King offers quality, great-tasting food that meets needs or wants and captures customer value even before the first purchase is made. Burger King offers very unique products compared to other competitors such as KFC and McDonald's. The difference is that Burger King places no limits on its customers in terms of what they eat. For example, when I spoke to a customer who is also a big fan of Burger King, he said that the sauces are left public for the customer to decide which sauce to have rather than giving the customer one type of sauce like McDonalds and KFC. The cold drink is also a self-help service where customers can help themselves to a bottomless drink. In this way the customer feels free to choose what satisfies their need or desire. Burger King adds value through the good quality products served. What customers perceive is what they get and sometimes more than what the customer…middle of paper…demographics had to be taken into consideration. Burger King is a fast food restaurant suitable for all ages, races, religions, cultures, etc., unless consumers feel different about it. Burger King also suits the budgets and taste preferences of most consumers. They have a range of foods such as chicken and beef that will satisfy most consumers. Burger King is located near their competitors like MacDonald's and other restaurants. They are quite new in South Africa and have gained a lot of the market share. They have to maintain their service to maintain their market share and to increase it. There are no intermediaries within Burger King. Consumers can go directly to the Burger King store and purchase anything they want. Burger King's suppliers are Works Cited http://www.bk.com/en/us/company-info/about-bk.html www.burgerking.co.za