The last part we need to focus on is promotion. The promotion includes the inclusion of the 4Ps in marketing. According to The Economic Times (2014), promotion refers to a whole series of activities that communicate the service, product or brand to the consumer (The Economic Times, 2014). In the case of Haagen Dazs, informing consumers about the product includes persuading, informing, reinforcing and recalling consumers' image response to the product. The first promotional tool is advertising. Advertising is the paid form of non-individual presentation and promotion of services, goods and ideas by an identified sponsor. Haagen Dazs can initiate the rational appeal by connecting consumers to their interest which is the issue of health. The benefit of Frozen Yogurt for health is to provide good energy and healthy ice cream provided by the other competitor. The nutritional value of Frozen Yogurt is the ingredient in yogurt that can make consumers healthier. For emotional attraction, Haagen Dazs can stimulate the customer's emotion to purchase Frozen Yogurt by focusing on the reality that this product is the first product in this market among other competitors. The next step of advertising will be to select the right medium for Frozen Yogurt will be newspapers and television. The advantage of television is to communicate with the world and it has done so in a short time so that Haagen Dazs will expose their product on television. It will let more people know that Haagen Dazs has launched new ice cream flavor (foxmarketing.com.au, 2014). The advantage of the newspaper is flexible, easy to obtain and can be read again and again. The newspaper will provide an article for Haagen Dazs and include all the detailed information about Haagen Dazs. For TV advertising... the center of the card... promotions such as free samples, coupons, discounts and cash back offers. Sales promotion is one of the effective promotional strategies for the new product. So yogurt ice cream definitely needs it to attract customers and stimulate demand. Furthermore, it is also a good way to improve the public image of Haagen-Dazs. In reality, there are few competitors in the production of yogurt ice cream like Moo-Cow and Tutti Frutti, so Haagen Dazs must use sales promotion to counter competitors. On the other hand, sampling allows consumers to test the product for free and can be introduced in many shopping complexes such as Sunway Pyramid, Carrefour, IOI Mall and so on. When customers are testing the new product and will compare it to other ice cream brands so they can see what is the healthiest and most real way to consume the product.