Analysis1. Market Segmentation Eco-Shack basically focuses on low- and middle-income families, based on demographic factor. The aim would be to segment people who want to own a portable home with eco-friendly facilities and who are around 30-40 years old. They also focus on targeting people based on the psychographic factor, people who love anything "eco" and have a strong psychological affection towards portability, eco-friendly, compact and green lifestyle. Customers who have the aptitude to show exclusive developments and want to look good. (Thomas, 1980)2. Business SegmentBecause New Zealanders have a love affair with their homes (Brush, 2013), they define themselves with unique personalities and purchasing behaviors that can be explored in depth. The marketing strategy that we can use to bring the product to a wider reach is to use online marketing tools and strategies. The reason is that over 95% of New Zealanders regularly use online materials to search for information. Therefore, this strategy helps in bringing the product to a wider reach in different sectors of the market. The marketing strategy used by eco-shack was to place an ad in a magazine that reflected an upscale market and they also used online marketing companies to reach the target audience based on psychographic profiling (Harold H. Kassarjian 1971).3 . Income Segmentation In this segment, we will look at how the eco-shack should focus on increasing convenience by taking a look at the customer's bottom line. Looking at the income level of people in Auckland, the average per capita income is NZ$32,865 per year in 2013.4. Brand Concentration5. Pricing StrategyBuying a home can be really challenging… middle of the paper… types of offers like discounts or value packages. It simply depends on the situation and location of the company because if the company offers these discounts and packages throughout the year they will not get much profit. These deals can be offered in situations where the company's sales are decreasing or there is low demand for the product. This strategy can increase sales and will help the company maintain its position in the market. Conclusion In conclusion, it is clear from the researched data that Eco-Shack was designed to be an innovative product. The company's main goal was to provide a unique product in the New Zealand market and try to change the product. References Kotler & Philip, 2000, 'Marketing Management', Upper Saddle River, New Jersey: Prentice Hall.