Haagen-Dazs is an ice cream brand, founded in the 1960s starting with just three flavors, vanilla, chocolate and coffee. Reuban Matturs, the founder of ice cream, started out selling fruit popsicles on the streets of New York City. (haagendazs.us.2011) Over the years, the finest ice cream in the world has been analysed, certified and definitively created. Häagen-Daz are now sold at retailers worldwide and are enjoyed worldwide. Its mission is to remain faithful to its melancholy guarantee of quality, creativity and, above all, taste. (haagendazs.com.my.2011)B) Haagen-Dazs ice cream in Malaysia is available in several classic flavors and numerous abstruse flavors. It is sold in both grocery stores and retail outlets. (justhaagendazs.wordpress.com.2011) A new product line to expand would be frozen yogurt for this company. Ice cream and frozen yogurt are both frozen treats made from dairy products, however there is an interesting feature that sets them apart and sets them apart. (healthyeating.sfgate.com,2014) Aimed at being a frozen treat ...