Topic > Examining Apple Inc.'s financial performance over…

Provide a rationale for the publicly traded U.S. company you selected, indicating significant factors that drive your decision as a financial manager. The objective of this analysis is to perform an in-depth examination of Apple, Inc.'s financial performance over the past three years and its growing success since it was founded in 1976. Apple maintains its focus on the design, development and marketing of personal computers, related software, peripherals, portable digital devices, music players and related accessories. The company's portfolio is structured around Mac, iPod, iPhone and server computing systems. Apple has made radical financial progress in recent years, which can be easily illustrated through this analysis. The company reported a 35.3% increase in revenue over 2007 to $32.479 billion with net income of $4.834 billion representing a 38.3% increase over 2007. With these numbers rising year after year, Apple has blown away industry averages to become a real contender in the fight against Microsoft, IBM, Dell, and Hewlett-Packard (Apple, Inc., 2012). In choosing a company for analysis, the decision was clear due to Apple's apparent strength as a company and the success they are achieving during this difficult economic time. Customers still try to buy Apple products like MacBooks and iPhones even though times are tough; there is still a strong desire to get the latest and greatest technology, regardless of the cost. Determine the investor profile for which this company might be suitable, with respect to that potential investor's investment strategy. Provide Support for Your MotivationsApple Incorporated (NASDAQ: AAPL) was founded in 1976 by Steven Wozniak, Steven Jobs, and Ron ...... middle of document ......p://ccbn.10kwizard.com/xml / download.php?repo=tenk&ipage=5956638&format=PDF.Brigham, E.F., & Ehrhardt, M.C. (2014). Financial Management (14th ed.). Mason, OH: South-Western Cengage Learning.DATAMONITOR: Apple Inc. (2012). SWOT Analysis of Apple Computer, Inc., retrieved December 5, 2013 from Business Source Premier database. Dennis, M. (2006). Main financial reports for the credit department. Corporate Credit, 108(10), 62-62. Retrieved December 5, 2013, from Business SourcePremier database.Simmons, C. (2007). Falling off the Apple cart. Business Strategy Review, 18(3), 33-38.Wall Street Journal. Retrieved December 5, 2013, from http://blogs.wsj.com/digits/2010/08/12/wall-street-analyst-wants-apple-to-return-cash-to-investors/.Yahoo, Inc. ( 2012). Yahoo! Finance. Retrieved December 5, 2013, from http://finance.yahoo.com/q/bc?t=5y&s=AAPL&l=on&z=m&q=l&c=&c=%5EGSPC.