EXECUTIVE SUMMARYSweetlings is a unique sweets bakery, located in MM Alam Road. It was designed to cater to the belief that eating a healthy, organic dessert can have a significant impact on a person's well-being and attitude, especially for those who believe in using only natural ingredients. It can be simply described as a restaurant where customers can sit back, relax and forget their sorrows and worries, having a company of varieties of desserts in many flavors with natural and healthy ingredients in a comfortable atmosphere. BUSINESS IDEA Bakery or restaurant owners are going to start their business with Rs.50 lacs only in the initial phase. This amount is used to meet the need to start a business, i.e. register the business, provide insurance to the restaurant, purchase interior and equipment for staging, for example, bakery ovens, microwave ovens, refrigerators and freezers, computers, billing machines and other decorations etc., which constitute the long-term assets of the company. Other items to spend money on are appliances such as mixers, blenders, etc., and utensils such as cutlery, dishes, etc., while inventory includes flour, sugar, etc. and other edible items needed to prepare the desired desserts. A major portion of the money is also used for marketing and advertising purposes. The main source of the fund will come from the restaurant's investor partners. Other sources include short-term and long-term bank loans. In projections for Cakes Tell Stories, the company starts with annual revenue of approximately $228.55 thousand in its first year of operation. With business growth and expansion into other lines, Cakes Tell Stories manages to earn around......half of the paper......the target market for Sweetlings is the middle and upper class population income professionals in elite areas, who appreciate the finer, healthier things in life and are willing to pay for them. It can suit a diverse market that includes people of all ages involved who require a tasty dessert to enjoy or want a delicious surprise. Customers who appreciate a homemade treat using only fresh, high-quality ingredients will also fall within the target market. If the social scale is considered, this target market will be represented by members of the middle and upper-middle class, white-collar group. Price is not an issue for them. They would be willing to pay a decent amount for unique, creative, impressive and delicious desserts. And since many of them are health-conscious, when they eat the occasional treat, they want it to be heavenly.