Change Management – ​​Renewing Organizational Structure and Culture In their 2005 book, Understanding and Managing: Organizational Behavior, Jennifer George and Gareth Jones define organizational structure as "the formal system of activities and reporting relationships that monitors, coordinates, and motivates employees to cooperate and work together to achieve an organization's goals." A logical consequence of an organization's structure is the resulting culture, which George and Jones further define as "the set of shared values, beliefs, and norms that influence how employees think, feel, and behave toward each other." towards others and towards people external to the organisation". ." Finding the right structure for your organization is vital to its strength and longevity. Appropriate structures are commonly found through trial and error; most continue to evolve as the organization enters different phases of its existence. Structures are defined and redefined in accordance with the strengths and weaknesses of the organization, maximizing one while attempting to diminish the other. Culture is more than one simple word; embodies several ideas: culture refers to the perspectives, practices and products of a social or professional group. The culture of an organization contains within it its integrity, its ethics, its personality and its attitude. Organizational culture is the invisible billboard and silent announcement that proclaims its rules of engagement. Culture is a group's particular idea of ​​authority, hierarchy, and communication styles. Culture consists of shared values ​​within an organization, along with consistent business-related (and to some extent social) ways of behaving t...... middle of paper ......M. (2006, June). The human factor II: Creating a high-performance culture in an organization. Cost Engineering, 48(6), 27-34. Retrieved October 2, 2007, from Business Source Premier database. Landale, A. (2007, February). Must have EQ. British Journal of Administrative Management, retrieved October 2, 2007 from the Business Source Premier database. Marc, D., & Farbrother, S. (2003, October). Changing organizational culture, one face at a time. Public Management (00333611), 85(9), 14. Retrieved October 3, 2007, from the Business Source Premier database. Sopow, E. (2007, January). The impact of culture and climate on change. Strategic Human Resources Review, 6(2), 20-23. Retrieved October 2, 2007, from Business Source Premier database. Spiegelman, P. (2006, November). Growth circle. Leadership Excellence, 23(11), 15-15. Retrieved October 2, 2007, from Business Source Premier database.