In this case study analysis, an objective SWOT analysis will be performed to help identify potential strengths, weaknesses, opportunities, and threats within Nike Corporation. We will examine the role of promotions as a consumer products company, offer possible promotional objectives, and consider other promotional methods that Nike Corporation may wish to implement in its attempt to remain a market leader. History, Development and Growth From marketing strategies to sales philosophies, Nike has developed one of the most recognizable and sought-after name and logo tandems ever created. A former member of the University of Oregon track team, Phil Knight, created Blue Ribbon Sports (akaBRS) in 1962 when he made a deal with a Japanese shoe company to import their shoes into the United States. In Oregon, the Legendary Bill Bowerman, who joined forces with him in 1964 to become the number one sneaker-selling company, coached Knight. Knight's idea was to sell a low-cost shoe with very high quality. Bowerman redesigned the Japanese shoe while Knight served as accountant and salesman, pushing their new sneakers to athletic meets and local shoe stores. Soon, BRS received a line of credit and subcontracted its shoe line. The Nike brand is born. Nike, who is the Greek goddess of victory, was born in 1972, when BRS launched its first branded shoe at the U.S. Olympic Track and Field Trials. Over the next decade, the company nearly doubled in size every year. In 1978, BRS officially changed its corporate name to that of the Nike brand. The company signed tennis great John McEnroe, marathon champions Alberto Salazar and Joan Benoit, and Olympic star Carl Lewis. By 1… half of the document… role in this effort. Just as we read in the text, Nike is predestined to be the leader in the industry. After all, the company is named after the Greek goddess of victory! References Build your brand. (2004). Retrieved December 2, 2005, from http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.htmlVirtual Advisor.Nike Fact Sheet. (2005). Retrieved December 2, 2005, from http://www.hoovers.com/nike/--ID__14254--/free-co-factsheet.xhtmlHoover's Inc..Etzel, Michael J., Stanton, Bruce J., Stanton, William J (2004). Marketing. (13th ed.). Boston: McGraw-Hill. Hinker. (unknown). Nike and the American body. Retrieved December 2, 2005, from http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nike.htmlJohn. (2005, December 2). John's Swoosh page. Retrieved December 2, 2005, from http://www.trizera.com/jsp/nikehist.htmlJSP.