Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message represented by the cows is “Eat mor chikin” (cow campaign). The reason the cow wants the public to eat more chicken is because in their mind if people “eat more chicken, they in turn won't get eaten. (Meet the cows behind Chick-fil-A's most successful campaign.) The cows don't necessarily show they have emotions because they are supposed to be "fearless cows" (cow campaign), but if you connect the dots from my point about how ironic it is to have a cow as the main character for a chick- Fil-A commercial all 'another point on the "eat mor chikin" message and to my last research point on why cows want the public to eat more chicken, then you will realize that they have emotions. The literary term for the emotion that appeals to the audience is called pathos. Pathos is the second part of rhetoric