Perdue Farms Inc: Meeting the Challenges of the 21st CenturyPerdue Farms began in 1917 when Arthur W. Perdue purchased 50 Leghorn chickens for $5 and began selling table eggs . Since that time, Perdue has been on a long journey to the successful poultry business it is today. While Perdue has faced its challenges, it has always risen to the top thanks to its commitment to quality and continuous, proactive drive for excellence. Perdue has been a successful company with profits in almost a couple of years. Although it is a thriving company, there are some things that could be improved. The SWOT analysis highlights some key points. Strengths„X Vertical integration„ product mix„X Forte Research and development have created a reputation for innovation. Perdue's most obvious strength is their high quality. Quality is a key component in every department of their business. When Perdue decided to vertically integrate, he made one of the best decisions his company could have made. Perdue also proved to be quite efficient in navigating the international market. While Americans enjoyed the white meat of chickens, foreign countries valued dark meat. This made great use of the whole chicken. Through a variety of products, Perdue has adapted to consumers' changing lifestyles. They were able to produce the majority of fresh deliveries to supermarkets, domestic frozen foods and further processed products, as well as consumer packaged goods. Perdue was the first company in its industry to package its products in microwave-safe trays. Perdue was willing and able to capture consumption... middle of paper... has already invested a large amount of money to implement a new information system that helps with this forecast. My recommendation for Perdue Farms is this if they want to compete with other companies, they need to focus on product differentiation. Perdue must react to the growing trend of dishes that are easy and quick to prepare. I also believe they should focus on the food service sector as well. As more Americans eat out, Perdue can reach large numbers of people. Perdue is known for producing high quality chickens, so why not sell them to restaurants. Customers expect high-quality food products when eating in restaurants. My final recommendation is that Perdue focus on the prepared food industry. The trend in America is for faster meals. Perdue can satisfy these people by producing their quality products so they can prepare them more quickly.