Nestlé Cp. Since Henri Nestlé developed the first milk-based baby food in 1867 and saved the life of a neighbor's child, the Nestlé company has aimed to build a leading global nutrition and health company and a wellness company based on healthy human values ​​and principles. Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Stock Exchange with revenues of over 87 billion Swiss francs. It originated in 1905 from the merger of the Anglo-Swiss Milk Company for dairy products founded in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company founded in 1866 by Henri Nestlé to provide a food product for childhood. The two world wars both affected growth: during the first, powdered milk was widely used, while the second caused profits to collapse by around 70%. However, sales of Nescafé instant coffee were boosted by the US military. After the wars, growth was spurred by acquisitions that expanded its range and took control of several well-known brands, so much so that they now include the world-renowned Maggi, Thomy and Nescafé.[2] The company updated its corporate branding in the 1970s.History[pic]Nestlé headquarters in VeveyThe company dates back to 1867, when two separate Swiss companies were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from Lee County, Illinois, USA, founded the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestlé develops a milk-based baby food and immediately begins marketing it. In the following decades both companies aggressively expanded their activities throughout Europe and the USA... in the middle of paper segment ......luid mild with the Pure Milk brand, which has established itself quite well on the market . CulinaryReady to cook food/cooking helpers are sold under the Maggie umbrella brand. Nestlé holds approximately 79% of the market share in the instant noodle segment. Chocolate and confectionery Nestlé is second in the 90 billion franc global chocolate market, with a 13% market share, behind Mars Inc's 15%. But Nestlé has a very limited offering in the premium chocolate market. Its main chocolate product is the low-end KitKat brand, which it bought from British confectioner Rowntree 20 years ago. Nestlé's premium brands are small and localized: the company sells Cailler-brand chocolate in Switzerland and Perugina-brand chocolate in Italy, for example. Bibliography: http://en.wikipedia.org/wiki/Nestl%C3%A9http:// content.icicidirect.com/nestle.asphttp://www.nestle.com