Organization theory: motivation at Bradley Clothing CompanyThe personnel manager of Bradley Clothing Company, Alice Johnson believes that Maslow and Herzberg's theories are very suitable for management ; therefore, he put the theory into practice. The result is not what he expected, so this is the main point of discussion about the relationship between theory and reality. Maslow and Herzberg's theories are definitely worthy of being the reference for implementation, but there are still some theories that come alongside and support these two theories to make them more comprehensive, and it is also very important to take into consideration. Below, I will discuss the combination of these theories and the practical method for execution. Content Theories of Motivation The theory was developed by Abraham Maslow (1943, 1954, 1971) and his main argument was about the resolution between drives and motivations and argued that we have nine intrinsic needs. During the nine needs, from the basic biological requirements to the highest hierarchy, self-actualization is realized and the progress of human beings' needs is truly highlighted. However, the process could be broken at any level and also perhaps it is too vague for Mrs. Johnson to predict the behavior of the company's employees because there are different job positions that have different job content. Although Marlow's theory still offers the correct concept, today's situation may need some adjustment. The theory is more of a social philosophy that reflects the value of the white American middle class, so it cannot cover all conditions. Clayton Alderfer (1972) stated that ERG theory included existence, relationship and the need for growth... middle of paper……istic model to be taken as a reference and put into practice. It is certain that he should make changes at any time depending on the different contents and attributions of the work. Conclusion It is not always easy to put a kind of classical theory into the real condition, and we can say that the theory can only offer the basic spirit of implementation. In fact, Mrs Johnson simplifies motivation management and may overlook what staff really want and need. Maslow and Herzberg's theories might be simple but in reality they should be taken as the basic roots of all concepts. Also there are many other theories that have been developed by theoretical professionals, so Mrs. Johnson should make good use of them and discuss with representatives of different positions and in this way better results could be achieved to increase motivation. (1949 words)