Odwalla Juice Recall CrisisDiscussion Questions:1. What should the company do about the following specific issues?a. Should the company recall all of its fresh apple juice, only the batches considered potentially contaminated, or not recall any products at all? I think Odwalla should recall all of their fresh apple juice to prevent consumers from having to worry about purchasing the product and getting contaminated. Fresh apple juice should not be distributed until the problem is resolved.b. Should the company immediately admit liability? If so, then why? If not, why not? Yes, the company should admit responsibility as soon as it is certain that the crisis has occurred, so that people see that they are serious and willing to do everything they can.c. How should the company approach media interviews? What should be said and what should not be said? The company should be honest and acknowledge that it made a mistake. In all interviews the company should express solidarity and regret for those affected and immediately promise that it will pay all medical expenses related to the crisis. The company should also communicate the latest news on the crisis and assure the public that the company has the problem under control. Listing places where customers can ask questions and ask for help regarding crisis-related issues can make customers really appreciate knowing that the company cares about them. The company should create a website explaining what happened and speak to the press and appear on TV to reach a large number of people.d. Write a short press release for company facing outbreak to feature on national television?Press ReleaseOdwalla Recalls Contaminated Select JuicesHalf Moon Bay, Calif.--Odwalla Inc., California-based fruit juice maker Odwalla is issuing a nationwide recall of all its products containing apple juice after health officials linked it to an outbreak of E. coli bacterial poisoning. Health officials in Washington State have linked 10 of 13 cases of E. coli infection to Odwalla's fruit juices. Greg Steltenpohl, founder of Odwalla, said: “The company issued the recall because its primary concern is the safety and health of its customers".