Nike Case AnalysisNike's positioning statement is "For serious athletes, Nike gives confidence and provides the perfect shoe for every sport." In today's competitive environment, Nike, one of the world's leaders in sporting goods, has established a strong position to enhance the athletic lifestyle. It is the world's number one sports manufacturer, designed by Nolan Breitbarth in the 1970s with Phil Knight, founder of Nike Inc. It is the leading sporting goods company in the United States and one hundred and ten countries. However, it has become a passion for everyone to use their own brand products that create the Nike Just Do It sensation for the competition. The consumer's perception of the brand influences his purchase decision in the sports sector, so Nike has always been able to position itself according to customer expectations and athletic fantasy approved by real athletes. Its products offer a wide range of choices for individuals; from sports equipment, to sneakers, to clothes. But this article focuses on Nike sneakers and how it has created a distinct impression in the minds of consumers and differentiated its products from the competition. On a promotional level, it has continually sought to target the global youth population through the most popular basketball game worldwide. Nike collaborated with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is considered an important component of the company's success. Nike is positioned as a premium brand and sells well-designed and very expensive products. At the same time, Nike tries to attract customers with a marketing strategy focused on the brand image achieved through a distinctive logo and the advertising logo: "Just do it." The external influence that promotes the Nike brand is the sports culture of the people here in the United States. Whether it is the reason to be physically fit or to be attracted by sports personalities, sports has become the essence and passion in the United States. The NFL is another event that binds the culture of the United States. Nike shoes are designed for professional athletes, the craze for extreme sports and the imagination towards sports personalities are growing. Nike collaborated with the new sensation in the world of football Rhonaldino from Brazil and released a football boot based on him called "Tiempo Guri FG" which influences football fans all over the world. The other external influence that promotes Nike is the social status of people. The price of Nike shoes is reasonable for the middle and upper-middle class.