Motocross is one of the youngest sports in the world. Despite being one of the youngest, it is also one of the pioneering action sports and has seen major growth over the last half century. The sport has the most comprehensive coverage ever on television networks such as NBC, Fox Sports and CBS Sports. One of the biggest events of the year is the “Motocross of Nations” or “MXon”, made up of teams from around 40 countries. MXoN is sanctioned by the FIM and promoted by Youthstream, both European-based motocross affiliates. The race is usually held in Europe, as well as being hosted in the United States three times in 1987, 2007 and 2010. Due to the growing popularity of the sport, companies are looking to sponsor runners and teams while promoters are looking to sponsor series and events that bring in millions of dollars in TV and events. There are many other growing sports that have taken the sports marketing world for a ride, such as lacrosse, NASCAR, and surfing. Sports marketing plays an important role in all these sports. Behind all the money, advertising and sponsorships there are people who work hard and have love and desire for what they do. These people are sports marketing experts. An article titled “Career and Professional Development: Sports Marketing” briefly explains what a sports marketer is, what they do, and how it can vary across the field. For example, necessary characteristics and skills include communication, organization, self-confidence and interpersonal relationships. The article "Overview of Careers in Sports Marketing" identifies the qualities and skills of a sports marketer, including an innovative mind and a competitive mindset. The online PDF “The Sports Marketing Strategic Planning Blueprint…… half of the paper……the correct skills require the ultimate goal of any sports marketer: to expand and profit from the company and product you have worked on. Again, achieving this ultimate goal requires a competitive edge along with a great attitude. Works Cited “Career and Professional Development: Sports Marketing.” Wake Forest University. Wake Forest University, 2013. Web. December 6, 2013. Conway, Chris. "A success story in sports marketing." Sports networker. Sports Networker, 2012. Web. 6 December 2013. Mihai, Alexandru. “The Sports Marketing Strategic Planning Process.” Manager. Editor's Journal, 2013. Web. December 6, 2013. "Sports Marketing Careers Overview." Career prospects. Business.NMSU. Network. December 6, 2013. Powell, Jordan. “From Team Sports to Motorcycles: Matt Piva's Journey into the Industry.” December 26, 2012. Transworld Motocross. Transworld Motocross, 2013. Web. December 6 2013.