Using interactionism allows us to understand how individuals ultimately create such cultural inscriptions on the body and, ultimately, how their interactions shape the nature of such inscriptions. To begin with, the theory predicts that individuals view themselves through interactions with other members of society, which not only includes their friends and relatives, but also the media in general. Therefore, in the case of the social construction of the body as explained by the authors, males are assigned their “masculine” attributes due to the way females act towards them and the way they are portrayed in the media in general. Conversely, the same flow of logic can be applied to how women acquire their “feminine” attributes. This ultimately leads to the survival of this notion despite the rise of opposing “scientific” claims as treatment of both sexes still remains the rule