1. Specify, in short, the nature, structure, type of products or services of the business you have selected. Review the information in your company's code of ethical conduct and choose three (3) key issues within the document that you believe are critical to success. Provide a rationale for your answer. The selected business organization is Coca Cola Company. This company is well known for producing soft drinks and beverages, including Coca Cola, Fanta, Sprite, Krest, among many other brands. On the other hand, it is better to note that this company is an American business organization, retailer, manufacturer and distributor of soft drinks. The headquarters of this multinational is in Atlanta. More importantly, the company is known worldwide for its global brand of Coca Cola. Additionally, the company makes distributions in more than 200 countries as it offers people more than five hundred brands of its beverages for consumption. In essence, the company serves nearly two billion people around the world every day. Furthermore, the business organization operates a franchise business distribution system so it earns a lot from this particular mechanism (Mike 2001). From the company's code of ethical conduct, there are three components that have contributed to the company's success. The first is integrity whereby the company is committed to conducting its operations and serving its many consumers with integrity. This component was and is critical to the success of the company because it establishes and enhances a good reputation for the company. The other ethical conduct is leadership and in this case Coca Cola Company has managed to dominate the market authority thanks to ideal leadership measures... middle of the paper... so I noticed that this policy is based on value system of corporate organization and constitutes a fundamental component of the company's corporate culture. To begin with, the company embraces the philanthropic ideology where it provides support to many people around the world and this involves providing sponsorship opportunities, helping the disabled, and contributing to charities. On the other hand, Coke Company is committed to minimizing and utilizing scarce resources for conservation purposes. Furthermore, the company has carried out numerous sponsorships of sporting activities and this helps to strengthen the company's good corporate image. These efforts contribute greatly to the sustainable development goals because they create a good image for the company in the public and this causes it to be associated with the company in many ways, such as business and support..