Nike: Surrounding Consumers with 7 Advertising Platforms Some people don't see Nike as a sportswear company, but as a marketing company. This integrated media marketing giant awakened the market again with the project that used 7 advertising platforms to sell sports shoes, turned a young player into a shining star and even got people to make purchases via their mobile phones while walking.You will have surely heard of Nike. If you are a high school student who loves watching basketball games, you must have seen the Nike commercial performed by its advertising stars. If you're an office worker shopping in the trendy Hsin-Yi neighborhood, you can't miss Nike's building-sized billboard. If you are a fashion collector, you need to know where to look for classic Nike sports shoe stories on the Internet. No wonder some people don't see Nike as a sportswear company, but as a marketing company. In the ranking of the most valuable brands in the world, Nike is in 33rd place. No matter whether in the field of sportswear or fashion, no other brand is better than Nike.