Scientific progress is generally used to lead humanity into a state of perfection. Humans are far from perfect, but through science they can continue to improve themselves and their surroundings to reach this state. Huxley, in his novel Brave New World, argues that this is not the case. Through the creation of a type of scientifically driven world order, society has destroyed the one thing people care about most, their individualism (Brander 71). They are no longer individuals; they are consumers assimilated into a global society thanks to the power of genetics. However, this is not all. Baker argues that “Huxley's greatest fear was the potential misuse of genetic engineering, but Brave New World also reflects his warnings about the dangers of a society based on consumerism and governed by technocrats” (79). The evils of science were not the only problem; the evil present in the people themselves amplifies the general problems of the social structure. In Brave New World Huxley thematically portrays the lack of morality in the rigid structure of the world state through the rise of mass consumerism, the dangers of excessive political control, and the horror of rapid scientific developments. Mass consumerism is the increase in people purchasing goods across the state of the world. The citizens of Brave New World purchase items such as soma and revere a person who created an effective way to fuel mass consumerism. The people themselves are nothing more than pawns that the government controls through forces such as soma and the illusion of happiness. Baker claims that Brave New World is not only a prophetic description of a cruel world governed by science: it is also a study of a culture that has surrendered to mass consumption... middle of paper... D. Harold Bloom. Broomall: Chelsea House Publishers, 2003. 105-14. Print.Kass, Leon R. “Huxley presents a choice between imperfect humanity and perfect biotechnology.” Bioethics in Aldous Huxley's Brave New World. Ed. Dedria Bryfonski. Farmington Hills: Greenhaven Press, 2010. 104-8. Print.May, Keith M. "Brave New World (1932)." Aldous Huxley. London: Paul Elek (Scientific Books) Limited, 1972. 98-117. Print.Watts, Harold H. “Brave New World.” Aldous Huxley. New York: Twayne Publishers Inc, 1969. 72-84. Print.Williams, Tenley. "Thematic and structural analysis". Brave New World by Aldous Huxley. Ed. Harold Bloom. Broomall: Chelsea House Publishers, 1996. 10-22. Print.Beccaccia, George. "In the Brave New World, freedom is exchanged for happiness." Bioethics in Aldous Huxley's Brave New World. Ed. Dedria Bryfonski. Farmington Hills: Greenhaven Press, 2010. 95-103. Press.