Relationship and network management1. IntroductionThis report will analyze and evaluate the Swedish company H&M in its resource base and its existing networks and relationships, focusing on different aspects such as horizontal and vertical business networks and collaborations. It will also analyze and evaluate the Argentine clothing market and industry, as H&M would like to enter this market, which is located in the southern hemisphere for the first time (Kenna & McLaughlin 2010).2. H&M2.1 H&M's asset baseThe Swedish group owns several brands, including H&M, COS, Weekday, Cheap Monday, Monki and Other Stories. H&M has a brand value of $16.6 billion; overall it ranks 23rd, thanks to an expansion of the e-commerce offering, as well as growth in the United States, Asia and Europe. The 23rd position does not necessarily mean that the company is in a low-ranking position, since it has to compete with a variety of companies that belong to different industries, and not just fashion (Bhasin and Lutz, 2012). Online shopping, which is also adapted to mobile devices and is an invitation and inspiration to visit physical stores. It increases H&M's service to consumers by making the total quantity of goods more accessible (Li and Frydrychowska, 2008). This type of sales is also growing thanks to the development of social media; in fact, social media are essential communication channels when companies want to expand. H&M is one of the leading companies on Facebook, Twitter and YouTube (H&M, 2014; Passport, 2012). H&M employees, who number around 116,000 worldwide, possess specific knowledge as they undergo a three-week induction course with an assigned mentor. , which transmits to them the implemented H&M knowledge, skills and culture (H&M, 2013). Stores (see App...... middle of paper ...... Tinian airports are used by renowned companies (US Department of Commerce, 2013). There are two forms of traditional sales channels: the first is through large-scale distribution; the latter through various specialized retailers.3.1 Porter's five forces (Argentina analysis)4. ConclusionThis report has analyzed and evaluated H&M, paying particular attention to its resources, its commercial networks and its collaborations. This report also focused on H&M's. SWOT Analysis. Furthermore, the Argentine situation was analyzed and evaluated, considering the supply and distribution networks in the clothing market and industry, consumer behavior and attitudes, as well as cultural and linguistic issues that can affect B2B collaborations and communications In conclusion, this report focused on Porter's five forces in the Argentine apparel market.