One thing in particular forms the foundation of all our work, it is the glue that holds our efforts together, and it is a necessary ingredient for our success. That thing is trust. The role of trust is quite simple to describe and its contribution to an organization's efforts can be easy to identify. However, trust remains one of the most elusive elements of organizational management. Therefore, change within an organization must be fueled by trust. For some people, change means uncertainty and skepticism. According to Richmond and McCroskey, "People resist change for numerous reasons. Perhaps the most significant reason that people resist change is that they fear that their position or status within the organization may change, for the worse." it is not worth the risk of making them significantly worse." For others, the change may be considered influential and beneficial. These people are classified as "bridges." "A bridge is an individual who connects two or more cliques in a system by his or her position as a member of one of the cliques." Bridges play a vital role in embedding change within an organization because of their communication connections and influence within their primary circle. "This is an individual who should be sought to assist with introducing a change or diffusing an innovation. If a bridge can be influenced to accept a change, then he or she could persuade the primary group and possibly influence other groups positively regarding the change. "When effective change is needed. ; at the same time, effective leadership is needed. As stated in Take It From The Top, "Leadership has never been more sought after than in... half of the document.. . all or greater effectiveness can prove highly harmful. In conclusion, "there is no reason why change is a feared concept in organizations. The main reason changes fail is that someone failed to plan and communicate the plan appropriately." An organization is only as good as its staff. The ability of each member to work and make a collective effort will only improve the organization as a whole ; what is the glue that holds all efforts together; and what is undoubtedly necessary for any success. The role of trust is quite simple to describe and its contribution to organizations' efforts can be easy to be identified However, trust remains one of the most elusive elements of organizational management..