Case 9.2 Orange Glo cleans up the market IntroductionThe case analysis we will present concerns the company Orange Glo International. Below you will find a brief description of your data. Orange Glo International includes a line of 100% natural products. Its product lines are; OxyClean®, Kaboom® and Orange Glo®. This company joined Church & Dwigth as a "business partner" in 1998, ending with the acquisition of Orange Glo International in 2006. We will present the company's main problem with possible alternatives for its solution, taking into account the " SWOT" analysis ( SWOT).SummaryOrange Glo was founded in 1992 by Max and Elaine Appel. His family currently runs it. This company focuses on innovative and harmless to health cleaning products for consumers. They are products made with organic or natural ingredients extracted from orange (China Valencia Orange Glo has several product lines, among which we can mention the Orange line, which has a product like "Orange Eliminator Instant Spot Remover" which). eliminates stains from the carpet or furniture, the Oxy Clean line which has the "OxiClean Laundry Detergent" which cleans clothes without bleach or the "Kaboom Line" which are wipes to clean the surface of bathrooms For marketing professionals the strategy What they use is to monopolize the entire population and then make these consumers loyal to the brand. Orange Glo's segment is partially demographic, which makes its customers want high-quality products while also willing to pay a little more for it. The way Orange Glo targets its customers is through direct sales whether through commercials or the Internet. giving its customers the opportunity to express and say how an Orange Glo product changes their life. Problem Analysis: Orange Glo International with its product lines has been very well received by consumers. This company was characterized by marketing its products through the Internet and through its commercials. We understand that Orange Glo offers high quality products with the ability to market globally, competing with top brands. They don't take into account consumers who don't have Internet or T.