Sells many name-brand products manufactured by "Procter & Gamble, Coca-Cola, Clorox, Nestlé, Kimberly Clark, Unilever, Colgate, Palmolive, Georgia Pacific, Frito-Lay, Inc., and PepsiCo at a lower cost than its competitors: Dollar Tree, Dollar General, Wal-Mart (www.sec.gov).” One of the company's goals is to provide the customer with quality products at lower prices than competing stores with prices higher Most of the products offered are priced at $10.00 or less. Although Family Dollar has a board-type customer base, research shows that the majority of its customers' income range is between. low-middle income and fixed income