IntroductionThe effects of exposure to idealized images presented in advertisements have long been an area of ​​extensive media research. Many researchers suggest that watching repetitive messages presented in advertising influences people's behaviors, attitudes, and perceptions. One aspect that concerns many researchers is how idealized models in advertisements influence women's perceptions of ideal body weight. Some research claims that when women look at thin models who are perceived in society as ideal female figures, intentionally or unintentionally, they compare themselves to those models. This comparison can cause insecurities, physical dissatisfaction and can also affect women's confidence and self-esteem. Some researchers suggest that this could ultimately lead women to engage in unhealthy eating behaviors or excessive exercise to lose weight; it can also cause eating disorders such as anorexia and bulimia. Problem Statement: The purpose of this article is to measure and analyze the effects that exposure to thin models in advertisements has on Egyptian women's perception of ideal body weight. Furthermore, this article attempts to find out whether looking at thin models in advertisements affects the self-esteem and eating habits of Egyptian women. Literature Review As mentioned above, a lot of research has been conducted on the effects of advertising on women. According to Leon G. Schiffman, Leslie Lazar Kanuk and Joseph Wisenblit (2010), advertising is part of everyone's daily life, we are all exposed to advertising every single day, that's why it has a great effect on people. However, a single advertisement may have no effect on people when this advertisement is repeated on... middle of paper......pounds” Sheldon explained that young women are very affected by this unrealistic image because we live in a world where appearance is very important, social support is very low and the pressure to be ideal is increasing. Furthermore, he stated that “According to research studies, 1 in 100 American teenagers starve themselves, sometimes to the point of death, and 4 in 100 binge, purge, or use laxatives to maintain their “normal” weight.” to the studies above mentioned advertising can influence women's perception of the ideal body shape, also in many cases it can influence women's self-esteem Furthermore, consciously or unconsciously, women compare themselves with models in advertisements and this comparison can make women less confident. and push them to engage in weight loss practices or, even more so, to develop eating disorders..