Topic > Handy Andy Case Study - 1184

To solve the problem of distributors taking full credit for the warranty offered and contacting the retailer's customers directly, the distribution manager in coordination with Handy Andy's marketing department Inc. should consider the following solutions and choose one based on a careful analysis of the costs and benefits of each. The company can invest in creating a distribution network that belongs to Handy Andy Inc. and stop depending on current distributors in these cities, which would mean a significantly higher initial investment and higher costs to keep the distribution network operational, or they can simply change the distribution company in these cities for one more in line with their interests. Even a third choice would be to convince current distribution companies to stop their unethical behavior by explaining to them the negative impact their actions are having on customer service and the entire supply chain in general. If explaining how their actions affect Handy Andy Inc. is not enough to convince them to change the things they are doing wrong, the company should proceed to warn these distributors that their contracts will not be renewed and that action will be taken accordingly. That way, retailers learn how they sold directly to their customers instead of just fulfilling orders. It is my opinion that after these distributors are faced with the possibility of not renewing their contracts and retailers learn of their unethical behavior, they will behave in accordance with Handy Andy Inc.'s wishes in order to protect the source of revenue they Handy Andy Inc. and resellers represent. While it is true that contacting the retailer's customers directly and taking all the credit