Additionally, Walmart customers want to have a greater variety of products to purchase from, as well as multiply the choice when purchasing items, this includes purchasing online and in -shop. Roger (2014) suggests that during his interview with Walmart's CEO he discussed how the company caters to the customer, how they thrive being a low-cost operator, as well as the training Walmart provides to store employees, engineers of their data scientists and will continue to come up with new ways to ensure the customer remains satisfied with Walmart customer service (Rogers,