Effect of Emerging Global Culture on National Culture: Multinational corporations have an impact on national culture as their main focus is global culture. In contrast, Nestlé has always paid attention to national culture over global culture. It has launched several products to meet the needs of the local market. So, it did not influence the national culture for its business.4. Palm oil case: Nestlé faced a lot of criticism for being destructive to nature. Nestlé used palm oil to produce its famous “Kit-Kat” chocolate. Palm oil to Nestlé was supplied by an Indonesian company “Sinar Mas” which destroyed millions of trees in Indonesia for palm oil plantation. Therefore, Nestlé had to face opposition from the masses for being destructive to nature. Revenue Growth: At the end of 2013, Nestlé's sales reached 92,158 million Swiss francs, with a profit of 10.9% making Nestlé the world's largest food and beverage company in terms of revenue. The company's growth is not limited by any barriers of cultural, economic and geographical differences. It manages its global operations as one large, integrated company.
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