1. Only a few of the dot-com companies that attempted to start made it past the initial stages. The film and entertainment industry is constantly evolving, which makes it even more difficult for a film-based dot-com business to thrive. With the ease of going to Wal-Mart or Blockbuster to rent or purchase a movie, the online movie theater business has been forced to develop software and technology that makes renting movies easier. Online movie rental companies need to adapt to the fact that people may be able to download movies to their televisions or computers instead of renting them. Netflix aims to "change the way people access and watch the movies they love." Over the next four to seven years, Netflix would like to have customers in 5% of all American television households. This would equate to approximately five million subscribers. This vision can be fulfilled by maintaining an advantage over the closest competitors, Blockbuster and Wal-Mart.3. Netflix wants to offer all the benefits of a movie rental store without the hassle of having to return rented movies before being charged a late fee. Customers could only exclude a certain number of movies at a time. By paying a fixed price, the customer can watch the films he wants, without penalties for lateness. Customer satisfaction has been achieved through fast delivery, low prices, and the buyer being able to watch the movies they want to watch with less hassle. Searching for movies with the click of a button is faster than going to the store and walking through the aisles to find the right selection. The advantage of Netflix is ​​convenience. Their customers find it easy to browse and rent movies, receiving them in minimal time.4. Netflix is ​​primarily about movies, while Blockbuster, Wal-Mart, and others also offer a selection of video games and a broader collection of genres. Wal-Mart has a name that attracts many customers due to its low prices and company name. It has also expanded into a DVD rental company much like Netflix. Customers can pay a fee for unlimited service and selection like that of the company Netflix.5. The online movie rental business uses fast delivery and a wider selection to attract new customers.